CHIK RADIO is the first Russian-speaking radio station in Monaco!
The CHIK RADIO is a new, special format for France. Probably therefore it is listened to not by only Russian-speaking, but also francophone people. According to multitude of comments after a half of a year about the CHIK RADIO work it became clear that the audience was beyond the Russian community in Monaco. We can say that there are a lot of reasons. The musical CHIK RADIO program is zestful! Here you won’t hear played everywhere Top-40 hits of the world, it’s not a « nostalgie » format, POP or Dip house. CHICK RADIO is a « creme de la creme » from ever created pieces of music. Also it isn’t important when they were created – yesterday or eyelids ago. It concerns both world and Russian music.
The CHIK RADIO began its work in April 2012, Monaco irrespective of any Russian media groups.
The founder of the CHICK RADIO, Bruno Alberti once already stood behind the creation of a new format radio. Many years ago his family created a world renowned radio Nostalgie. Today his next radio station started talking in Russian on Cote d’-Azur.
« The idea ripened long ago, as well as need of it. The Russian-speaking community didn’t have enough executive media speaking their native language and capable to accompany them in their choice 24/7. Listen to our music, listen to our programs and you’ll understand what I mean. I want this radio became the new step, new look, the identity of Russian-speaking community in Monaco. It’s elegant, graceful and subtle. The Russian music sounds often and it’s perfect, high-quality, interesting and fresh sounding. We have a professional strong team working for us. They are Russians with experience from all over the world. »
The CHIK RADIO is a new, special format for France. Probably therefore it is listened to not by only Russian-speaking, but also francophone people. According to multitude of comments after a half of a year about the CHIK RADIO work it became clear that the audience was beyond the Russian community in Monaco. We can say that there are a lot of reasons. The musical CHIK RADIO program is zestful! Here you won’t hear played everywhere Top-40 hits of the world, it’s not a « nostalgie » format, POP or Dip house. CHICK RADIO is a « creme de la creme » from ever created pieces of music. Also it isn’t important when they were created – yesterday or eyelids ago. It concerns both world and Russian music.
The CHIK RADIO tells about art which was created on Cote d’-Azur, stories, the Russian mark, Russian immigration, world cinema, exhibitions, concerts and cultural actions of Europe, as well as about fashion, beauty, luxury and the recent world trends.
The CHIK RADIO has no moralizing or politicized focus. Tone with which news are given is easy, fresh and isn’t persuasive.
The CHIK RADIO is close to its listener and everyone can hear themselves on air. Firstly, we can hear new interview with interesting to public person, anyway adjoined to France and Monaco from 7am to 7pm every hour. This person can be anyone – musician, public figure, artist, even politician with whom, for example, the CHIK RADIO speaks about delights of the local Italian markets. Secondly, the heading “CHIK PEOPLE” beloved by everyone. During this program it is easy to hear a voice of the ordinary passerby who is saying hello to mother, grandfather or his/her company.
Russians are listening to the CHIK RADIO in their cars, at home, in mobile devices. Today participation in the CHIK RADIO is a lifestyle. It’s always nearby and keeps informed people in the most actual events of the Principality and Europe. Radio tells what and where you can watch, where you can go and in what you can be engaged on during Sunday. The audience for certain knows what ballet comes, what concert is necessary and which artist is exposed and all this is given in Russian with impregnations of history of an event clear to the Russian person and most often comments by participants.
Francophone frequently notified in their reviews that they improved their knowledge of the Russian language listening to the CHICK RADIO. Inevitably they understand better the unexplainable Russian soul and it helps every person who tries to learn or improve their Russian.
Bruno Alberti and the CHICK RADIO team are really proud and adore their work and listeners. The feedback is always supported and every opinion (arriving in studio in heart of Monte Carlo) is considered. The CHIC RADIO is a good common cause, it is the face of the Russian person on Cote d’-Azur, it is beautiful, graceful, expensive and what is important too – perfectly formed.
FACTS ABOUT THE CHIC RADIO.
Listen to the CHIK RADIO:
At a frequency 91.4 FM in Monaco, at a frequency of 90.3 FM in Courchevel.
Also on a site www.chikradio.com online.
Through the annex to your smartphone.
In the new digital range from Genoa to Saint-Tropez.
The CHICK RADIO began broadcast in 2012 on a Monegasque wave 91.4 FM. It’s the only radio station in the Principality of Monaco, on Cote d’-Azur and in Courchevel, broadcasting in Russian language.
Programs’ contents and headings are focused on audience, luxury consumers and includes:
Daily chronicles on subjects of art, fashion, real estate and automobile news, lifestyle, also Russian and international news (with support of RFI, Radio France Internasionale).
The CHICK RADIO has no relation to any Russian media group. All content sounding on air is original and made in Monaco.
Russian-speaking audience in figures:
4,3% is living in Monaco and have Russian nationality that makes more than 1500 people.
Referring to Monaco travel agency statistics in 2011 the Principality was visited by 15000 Russian-speaking tourists. Annually this figure increases by 7 – 8%. It gives about 70000 sojourn or about 9% from total quantity of the tourists staying in Monaco.
The sum of expenses on one representative of this group makes 1700 Euros a day.
Average age of Russian-speaking tourists in Monaco from 37 to 44 years.
As Guillaume Roz, the director of tourism in Monaco (the Monaco newspaper of Matan, number of January 11, 2011) specifies: “the Russian-speaking market in Monaco has inspiring character, its growth exceeded 140%. It is the 4th sales market on power”.